Local professionalisation programme

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Local professionalisation programme

The local professionalisation programme (PLP) brings together the key players in the Châtellerault destination to organise joint meetings, themed workshops and discovery days (eductours). Its aim is to equip the region’s socio-economic players with the tools and knowledge they need to provide excellent tourist services.

Through free themed workshops given by recognised professionals in their field throughout the year, you can develop your skills and improve your performance.

All these workshops are FREE, and available to all resort professionals.

What are the aims of the programme?

  • To structure and energise the network of local players
  • Encourage the development of skills among professionals in the destination
  • Propose practical solutions to your challenges, whether they relate to digital, communication, knowledge of the region or the energy transition

Brochure coverBrochure cover
©Brochure cover

    Who is this programme aimed at?

    The training courses and workshops are aimed at restaurant owners, accommodation providers, managers of activity or leisure sites… all sectors involved in welcoming tourists. These workshops are offered free of charge, as a toolbox to help your business :

    • Improve your visibility and performance
    • Develop a responsible approach
    • Discover our region and show it off to your teams

    All the workshops and events!

    • SEO - The basics of search engine optimisation - Thursday 15 January 2026 - Workshop over

      WORKSHOP COMPLETED

      ? Learn how to make your website visible on Google thanks to the fundamentals of SEO.

      This introductory workshop on the fundamentals of SEO (natural search engine optimisation) will help you understand how search engines work and what criteria influence the visibility of your site. You’ll discover best practices for optimising both the technical aspects and the content of your site, learn how to identify strategic keywords for your business, and lay the foundations for a sustainable SEO strategy.

      ➡️ Information

      • Date of the event : Thursday 15 January 2026
      • Schedule: 9am-12pm
      • Address: Médiathèque, Cour de la mairie, 20 Boulevard de la Libération, Châtelaillon-Plage
      • Registrations are no longer accepted for this workshop.

      Number of participants: 12

      ⚠️ Workshop reserved for professionals with a website.

    • The keys to success on Instagram - Monday 19 January 2026 - POSTPONED TO MONDAY 16 MARCH 2026 - Workshop over

      WORKSHOP COMPLETED

      Join us for a workshop dedicated to optimising your communication on Instagram. Discover the new ways to stay visible and attractive to your visitors.

      In this workshop, you’ll learn how to use Instagram according to the new rules to increase your visibility. You’ll see which formats to choose (Reels, stories, carousels, etc.) and how to build an editorial line tailored to tourism. You’ll discover how to plan your posts with Meta Business Suite and easily create content with Canva and CapCut. Using inspiring examples, you’ll identify what really works and leave with concrete ideas and a ready-to-use template for your publications.

      ➡️ Information

      • Date of event : Monday 19 January 2026 – POSTPONED TO MONDAY 16 MARCH 2026
      • Times: 2pm-5pm (unchanged)
      • Address : Beauséjour, 51 Boulevard de la République, Châtelaillon-Plage (unchanged)
      • Registrations are no longer accepted for this workshop

      Number of participants: 10

      ⚠️ Workshop reserved for professionals with an Instagram account.

    • Identifying and promoting CSR practices - Thursday 22 January 2026 - Workshop completed

      WORKSHOP COMPLETED

      ? Make Corporate Social Responsibility a lever for differentiation and performance for your company.

      This workshop will help you understand the challenges of CSR, identify your existing practices and structure an approach tailored to your business. You’ll learn about the issues covered, customer expectations, the tools you can use to promote CSR and the key stages in implementing a practical action plan. There will also be a focus on involving stakeholders and integrating social, societal and environmental dimensions into your business practices.

      ➡️ Information

      • Date of the event : Thursday 22 January 2026
      • Schedule: 9am-12pm
      • Address: Médiathèque, Cour de la mairie, 20 Boulevard de la Libération, Châtelaillon-Plage
      • Registrations are no longer accepted for this workshop.

      Number of participants: 12

    • AI Workshop - Level 1: Using AI effectively in your professional environment - Monday 26 January 2026 - Workshop completed

      WORKSHOP COMPLETED

      Find out how to integrate artificial intelligence into your day-to-day work to save time and optimise your practices.

      Would you like to integrate AI into your professional practices? This workshop will familiarise you with artificial intelligence and its practical applications. You’ll discover how to integrate free tools into your day-to-day work, while adopting a critical and ethical approach to these technologies. The course will combine theory, case studies and workshops to boost your performance, creativity and efficiency.

      ➡️ Information

      • Date of the event : Monday 26 January 2026
      • Schedule: 9am-12.30pm
      • Address : Beauséjour, 51 Boulevard de la République, Châtelaillon-Plage
      • Registrations are no longer accepted for this workshop.

      Number of participants: 30

    • Building a social media strategy - Thursday 29 January 2026 - Workshop completed

      WORKSHOP COMPLETED

      Join us for a workshop dedicated to building an effective social media strategy. Come away with a clear method for structuring your presence on social networks.

      In this workshop, you will learn how to structure a communication strategy on social networks. You’ll see how to define a coherent editorial line, select the right networks according to your targets and build a realistic publication schedule. Simple tools will be presented to help you create and programme your content independently. The aim: to leave with a clear vision and concrete, effective first steps to take.

      ➡️ Information

      • Date of event : Thursday 29 January 2026
      • Schedule: 9am-12pm
      • Address: Médiathèque, Cour de la mairie, 20 Boulevard de la Libération, Châtelaillon-Plage
      • Registrations are no longer accepted for this workshop.

      Number of participants: 12

    • AI Workshop - Level 2: Creating your own tailor-made artificial intelligence assistant - Monday 2 February 2026 - Workshop over

      WORKSHOP COMPLETED

      Adopt the best practices for using AI efficiently, reliably and responsibly, with an operational agent to develop.

      In a day-to-day world where time is short and tasks are piling up, artificial intelligence is becoming a real lever for lightening the workload of tourism professionals. This hands-on workshop will help you create your own tailor-made AI assistant, adapted to your needs: task management, customer relations, content writing or decision support. Through demonstrations and practical exercises, you will learn how to make AI an effective ally in saving time and improving your organisation.

      ➡️ Information

      • Date of the event : Monday 2 February 2026
      • Schedule: 9am-12pm
      • Address : Beauséjour, 51 Boulevard de la République, Châtelaillon-Plage
      • Registrations are no longer accepted for this workshop

      Number of participants: 20

      ⚠️ Workshop reserved for professionals who use AI tools on a regular basis.

    • Optimising your Google business listing - Friday 6 February 2026 - Workshop over

      WORKSHOP COMPLETED

      Enhance your local presence and attract more customers with Google Business Profile.

      This practical workshop will help you master all aspects of your Google business profile. You’ll learn how to optimise your local visibility, manage and add value to customer reviews, and make full use of Google’s features to attract new customers. By the end of the session, you’ll be able to put in place an effective and sustainable local strategy to boost your online presence and appeal.

      ➡️ Information

      • Date of the event : Friday 6 February 2026
      • Schedule: 2pm-5pm
      • Address : Beauséjour, 51 Boulevard de la République, Châtelaillon-Plage
      • Registrations are no longer accepted for this workshop

      Number of participants: 12

    • Short content: making an impact in under 30 seconds - Friday 27 February 2026 - Workshop completed

      WORKSHOP COMPLETED

      Take part in a practical workshop dedicated to creating short content for social networks. Learn how to grab attention in just a few seconds with effective formats tailored to tourism.

      In this workshop, you will learn how to master the most visible short formats: Reels, Stories or Shorts. You will discover their codes (vertical format, rhythm, sound) and choose subjects that are suited to your business. Step by step, you’ll be guided through shooting with your smartphone, stabilising the image and taking care with framing and lighting. You will then be able to edit your footage quickly and easily using CapCut, adding text, music and transitions. This will take you beyond
      your initial apprehension about video, become more comfortable with it and leave with practical techniques for creating impactful content that
      that will grab the attention of your future visitors

      ➡️ Information

      • Date of the event : Friday 27 February 2026
      • Schedule: 9am-12pm
      • Address : Beauséjour, 51 Boulevard de la République, Châtelaillon-Plage
      • Registrations are no longer accepted for this workshop

      Number of participants: 10

    • Using your smartphone to promote your furnished tourist accommodation - Thursday 5 March 2026 - Workshop completed

      WORKSHOP COMPLETED

      Learn how to make the most of your establishment: a workshop to master the composition of an image and produce striking shots.

      This workshop will introduce you to the basics of photographic composition and stimulate your creativity so that you can enhance the image of your establishment with high-quality smartphone shots. You’ll first learn about the essential principles of composition, followed by tips on how to make your images more original and striking. The session will end with a practical session in a flat, so that you can practise in conditions similar to those you’ll encounter on future shoots.

      ➡️ Information

      • Date of event : Thursday 5 March 2026
      • Schedule: 9am-12pm
      • Address : La Grande Barbotière, 10 Rue du Marais Doux, 17220 Saint-Vivien
      • Registrations are no longer accepted for this workshop

      Number of participants: 10

      ⚠️ Workshop reserved for owners of furnished tourist accommodation.

    • LinkedIn for Tourism Professionals - Monday 9 March 2026 - Workshop completed

      WORKSHOP COMPLETED

      Take part in a workshop dedicated to the use of LinkedIn in the tourism sector. Find out how to turn it into a real lever for professional visibility and partnerships.

      In this workshop, you will learn how to use LinkedIn as a professional development tool, even on a local scale. You will be guided through how to optimise your profile or create a company page, choose relevant topics to publish (recruitment, partnerships, season, behind-the-scenes…) and build a realistic publication rhythm. You’ll also learn how to interact, network and promote the image of your business. You’ll leave with a practical basis for boosting your credibility, attracting opportunities and highlighting the human values of your organisation.

      ➡️ Information

      • Date of the event : Monday 9 March 2026
      • Schedule: 9am-12pm
      • Address : Beauséjour, 51 Boulevard de la République, Châtelaillon-Plage
      • Registrations are no longer accepted for this workshop

      ? Number of participants: 10

      ⚠️ Workshop reserved for professionals with a LinkedIn account.

    • Google Ads : Acquiring customers with well-targeted campaigns - Thursday 12 March 2026 - Workshop over

      WORKSHOP COMPLETED

      ? Take part in a practical workshop to understand and launch your first Google Ads campaigns. Learn how to attract qualified traffic and invest your budget effectively.

      This workshop will guide you step-by-step through how to use Google Ads to develop your online visibility. You’ll learn how to create and structure an effective campaign, choose your keywords, set your ad parameters and understand the role of the platform in your acquisition strategy. You’ll also see how to analyse performance, adjust your settings and optimise your budget for a better return on investment.

      ➡️ Information

      • Date of the event : Thursday 12 March 2026
      • Schedule: 9am-12pm
      • Address : Médiathèque, Cour de la Mairie, 20 Boulevard de la Libération, Châtelaillon-Plage
      • Registrations are no longer accepted for this workshop

      Number of participants: 12

    • Drinking water: Understanding, measuring, acting - Tuesday 24 March 2026 - CANCELLED

      WORKSHOP CANCELLED

      Find out how to better understand and control your water consumption to protect the resource… and your budget!

      This fun, practical workshop features quizzes, games, demonstrations and simple tools to help you measure your water consumption and identify water-saving solutions for your organisation. You’ll learn how to take practical steps to reduce water wastage, while making measurable savings on your bills. The workshop will also look at the most cost-effective investments to reduce your costs over the long term, combining respect for the environment with economic performance.

      ➡️ Information

      • Date of event: Tuesday 24 March 2026
      • Schedule: 14:00-16:30
      • Address: Beauséjour, 51 Boulevard de la République, Châtelaillon-Plage
      • Registrations are no longer accepted for this workshop

      Number of participants: 15

    • Improving customer care: before, during and after your stay - Thursday 26 March 2026

      ? offer your customers more than just a stay: a memorable experience that will keep them coming back for more!

      This workshop takes you to the heart of customer relations. You’ll learn how to make the most of each stage of the customer journey – before, during and after the stay – to boost satisfaction and build loyalty. Through practical case studies and experience sharing, you’ll discover how to create a sensorial welcome, manage unforeseen events using the CAP method (Calm, Analyse, Propose) and turn a complaint into an opportunity. The result: practical tools for developing a caring and sustainable approach to customer relations.

      ➡️ Information

      • Date of the event : Thursday 26 March 2026
      • Schedule: 9am-12pm
      • Address: Médiathèque, Cour de la Mairie, 20 Boulevard de la Libération, Châtelaillon-Plage
      • Registration: https: //forms.gle/vZ9RwJTFGPX42CEFA

      Number of participants: 15

    • Châtelaillon-Plage: Welcome and discovery - Wednesday 29 April 2026

      ⛱️ Learn how to welcome and guide visitors to offer them a tailor-made experience in Châtelaillon-Plage.

      The Tourist Office team will introduce you to the year’s new features and projects and help you to become true ambassadors for Châtelaillon-Plage. You will learn how to welcome and inform your visitors, qualify their requests, respond effectively to their expectations and offer them advice and ideas for a memorable stay.

      ➡️ Information

      • Date of event: Wednesday 29 April 2026
      • Schedule: 2pm-4.30pm
      • Address: Beauséjour, 51 Boulevard de la République, Châtelaillon-Plage
      • Registration: https: //forms.gle/hBysUa4uD1RAwhNaA

      Number of participants: 20

    • Éductour : Fort Enet, between history and the horizon - Tuesday 16 June 2026 from 10am to 1pm

      ? For this first tour, we invite you to discover Fort Enet, accessible on foot at low tide via a 1.6 km pass between the oyster beds of the Pointe de la Fumée. Listed as a Historic Monument since 1994, this private fort reveals its casemates, convicts’ cells, officers’ bedrooms and ammunition shop, while offering an exceptional view of Fort Boyard and the Ile d’Aix. Guided by local experts, you will explore the site for around 2 hours, enhancing your knowledge of the destination and optimising your tourism offer.

      Information :

      • Date of the event: Tuesday 16 June 2026
      • Information : To be announced (only 1 person per organisation, places limited)
      • Registration: https: //forms.gle/SWsrAHao8SCxxCrZA

      ⚠️ Workshop for good walkers only. The path leading to the fort is quite slippery – bring good walking shoes with a good grip.

      Number of participants: 20

    • (Re)Discover La Rochelle differently - Spring 2026

      For this second eductour, discover La Rochelle from a whole new angle. Guided by local experts, you’ll explore facets of the city that are rarely highlighted and discover places and stories that are outside the traditional tourist circuits. This unique experience will enable you to enhance your knowledge and offer your customers original and surprising tours, providing a different perspective on this emblematic destination.

      ➡️ Information

      • Date of event : Spring 2026
      • Information : To come (only 1 person per structure, limited places)
      • Pre-registration: https: //forms.gle/xSzPrRkhq9VYikXBA

      Number of participants: 20

      This is a pre-registration: it will only become definitive once the date has been announced.

    • Visit : Discover an oyster hut - Wednesday 6 May 2026 from 2.30 pm to 4.30 pm

      Come and meet Laurence Gaté, a passionate oyster farmer, who welcomes you to her shack to show you behind the scenes of her profession. Sharing her experience, explaining how oysters are farmed and recounting everyday anecdotes, this visit will plunge you into the heart of local know-how. It’s an authentic and friendly experience, not to be missed if you want to better understand the rich maritime heritage of Châtelaillon.

      ➡️ Information

      • Date of event: Wednesday 6 May 2026
      • Information : To be announced (only 1 person per organisation, places limited)
      • Registration: https: //forms.gle/GVpq8fVTHpuQ5YYX8

      ? Number of participants: 20

    • Visit : Marinette aux Boucholeurs - Monday 11 May 2026 from 2.30 pm to 4.30 pm

      Marinette will take you on a journey of discovery into the lives of the fishermen, oyster farmers and mussel farmers who have shaped the village of Les Boucholeurs. From oyster huts to ocean views, this colourful guide will show you the local traditions with humour and passion. Her tour, lasting around 1? hours, offers you a breath of sea air and an authentic immersion along the coast.

      ➡️ Information

      ? number of participants: 20

    • Visit : Terra Aventura de Salles-sur-Mer - Wednesday 20 May 2026 from 2.30 pm to 4.30 pm

      Come and explore the new Terra Aventura in Salles-sur-Mer for around an hour. This fun geocaching game, accessible via a free app, offers digital treasure hunts. Join us in Salles-sur-Mer to follow the story of the rosière and immerse yourself in the local heritage in a fun and interactive way.

      ➡️ Information

      ? number of participants: 20