Quality and labels

A structured approach to the tourism offer

The Châtelaillon-Plage Tourist Office has been involved in a quality initiative since 2012, supporting local professionals in their projects to obtain quality labels for their tourism offering, in line with the national Destination d’Excellence initiative.

Within this framework, the Tourist Office plays a relay and facilitating role, by informing, guiding and promoting the professionals involved in a quality approach, for the benefit of the overall attractiveness of the destination.

? Would you like to find out more? The Tourist Office is at your disposal for any information or guidance you may need.

Supported labels and initiatives

The Tourist Office team can, on request, provide you with information and guidance on how to apply for the labels and schemes listed below.
Depending on your activity and objectives, we can help you to identify the scheme best suited to your establishment.

The national Qualité Tourisme™ scheme is evolving towards a new government reference label: Destination d’Excellence (DEX).

Destination d’Excellence recognises the quality of the welcome, tourist services and the commitment of tourism professionals to a continuous process of excellence and progress.

A gradual transition until 2026
The Qualité Tourisme™ mark, the only State mark awarded to tourism professionals for the quality of their welcome and services, will expire on 31 December 2026.

Since May 2024, it has been gradually replaced by the Destination d’Excellence (DEX) scheme, supported by Atout France.
This new label extends existing requirements by fully integrating eco-responsibility issues into the entire tourism offering.

What it means for professionals
Moving from Qualité Tourisme™ to Destination d’Excellence (DEX) involves :

• a supervised labelling process, including a compulsory mystery visit ;
• The label is valid for 5 years, with regular monitoring of quality and commitments;
• for structures already holding the Qualité Tourisme™ label, validation of the Ecoresponsible pillar as part of the transition to Destination d’Excellence.

The transition to Destination d’Excellence is a gradual process, in line with the actions taken at destination level.

? Contact Destination d’excellence – information and guidance
✉️ emmanuelle.lucas@agglo-larochelle.fr

The Tourisme & Handicap state label recognises tourism professionals who are committed to providing an appropriate welcome for people with disabilities, to ensure that leisure activities and holidays are accessible to all.

This national label covers four types of disability:

• hearing
• mental
• motor
• visual

Today, the Charentes is a benchmark destination in terms of tourist accessibility, with almost 500 accommodation facilities, sites and activities awarded the Tourisme & Handicap label. It’s a rich and diverse range of facilities, so everyone can enjoy their stay and activities with complete peace of mind.

Would you like to find out more about the Tourisme & Handicap label, or would you like some help with this process?
? Contact Tourisme et Handicap
✉️ sandra.idir@agglo-larochelle.fr

? Useful resources

• Access the Châtelaillon-Plage accessibility guide
• Find out more about Tourisme & Handicap on the Charentes Tourisme website

Services tailored to cycling tourists

The national Accueil Vélo label guarantees a high-quality welcome and services specifically adapted to cycling tourists, located in the immediate vicinity of cycle routes. It is aimed at tourism professionals wishing to meet the expectations of the growing number of cycling tourists.

Are you located near a cycle route?

Promote your establishment to cycle tourists, boost your tourist profile and stand out from the crowd with facilities and services dedicated to cycling.

In Châtelaillon-Plage, service providers involved in the scheme are easily identifiable thanks to the Accueil Vélo logo, displayed at the entrance to their establishment, a guarantee of reliability and comfort for visitors by bike.

Would you like to find out more about the Accueil Vélo label, or would you like some help with this process?

? Contact for Accueil Vélo information and guidance
✉️ sandra.idir@agglo-larochelle.fr

Owners of furnished tourist accommodation or guest rooms

Are you the owner of a furnished tourist accommodation or a bed and breakfast and would like to make the most of your accommodation?
The Tourist Office can provide you with information and guidance on how to classify your furnished tourist accommodation and obtain recognised labels such as Clé Vacances, Gîtes de France or Chambre d’Hôtes Référence.

Whether you want to understand the classification criteria, find out about the advantages of these labels or be directed to the right people, our team is on hand to advise and guide you through the process, in liaison with the relevant organisations.

? Tourist accommodation contact: Sandra Idir
✉️ sandra.idir@agglo-larochelle.fr