The Tourist Office can help you to understand your customers: who visits your establishment, what their expectations are, what stops them in their tracks, how they behave… and how you can adjust your communications and offers to improve efficiency and customer satisfaction.
Below is a downloadable document containing :
- 12 complete personas (visitors, residents, holidaymakers, elected representatives, students, etc.)
- For each: Profile – Expectations – Barriers – Recommendations
This work has been drawn up especially for Châtelaillon-Plage, based on local data and observations in the field.
Why it’s useful for you :
- Clearly identify your priority customers
- Understand what guides their choices (restaurant, activity, service, etc.)
- Identify the bottlenecks that prevent them from coming or using your restaurant
- Adapt your menu, your opening times, your messages and all your communications to hit the mark